While working with a fashion startup recently, I came up with the the concept and idea for their new direction, otherwise known as pivot, as their first beta product didn’t fair well. The concept is basically about using mobile as your shopping companion, and mapping your shopping journey throughout a day by taking photos of things you discover, tagging your friends, unlocking rewards from shops etc. I’ve designed the app with a mindset that user doesn’t have to put their head in mobile all the time, and app should nudge and offer help on its own by understanding their behaviour. This makes use of location services, alerts and gamification techniques. Although the concepts of tagging and photo-taking aren’t novel, the magic lies in the way it connects and tailors the experience for user.
I’ve worked within fashion / eCommerce space for couple of years, and acquired specific domain knowledge into user’s shopping behaviour both online and offline. This concept was born as a result of that hard work.
Both stakeholders and users loved the concept, which is now in visual design and development phase. Here are some high-level wireframes (full resolution not available for confidentiality reasons).