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During my 12 months engagement with Net-a-Porter, I initiated, led and delivered various projects for The Outnet to meet their business objectives. Some of the prominent ones include:

  • International size and fit experience

  • Product discovery optimisation via search improvements, filters, shopping bag & wish list redesign, and SEO

  • Purchase path design for international deliveries

  • Personas & customer experience map creation by conducting user research in five countries

  • Mobile app redesign

  • Email program launch for customers & prospects


Results

  • My efforts and team contributions resulted in smashing the £100M revenue target that year for The Outnet

  • The email database increased by two folds from an already strong base and engagement improved drastically

  • The sales for Iris & Ink, in-house label, increased by 2.5x

 
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For the Net-a-Porter Group

  • PayPal integration

  • ROI of UX framework

  • Google Glass wish list app

  • Voice of the customer integration
  • Style Guide / Experience Language

Services / Things did:

  • User experience
  • Leadership & Management
  • UX Evangelism
  •  
 

Services / Things did:

  • User experience
  • Leadership & Management
  • UX Evangelism
 

Services / Things did:

  • User experience
  • Leadership & Management
  • UX Evangelism
 

I worked with Net-a-Porter before their merger with Yoox group.

Year: 2013-2014
Engagement period: 12 months
Tags: #eCommerce, #Google Glass, #Payments