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Outcomes
There are eight categories across which CPO’s performance, which I use for self-assessment as well as hiring CPO for clients.
1. Product Vision and Strategy
Defining and articulating a compelling Product Vision and Product Strategy to achieve that vision informed by a deep understanding of customer needs and market dynamics.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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3. Customer Experience
Ensuring the product offers an intuitive and engaging experience by leveraging customer insights and behavioural data.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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5. Business Performance
Driving the company's financial performance by making decisions and driving initiatives to grow revenue and profitability.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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7. Product Marketing
Improving product positioning in the market via messaging, branding and pricing, and driving go-to-market strategies using a combination of sales-led and product-led growth.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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2. People Management
Providing strong leadership, attracting and retaining the best talent, and designing the Product Org to execute the product strategy and vision efficiently and effectively.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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4. Product Performance
Overseeing product development, achieving and maintaining the Product/Market Fit and hitting core KPIs like acquisition and retention.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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Compliance
6. Product Culture
Building a high-performing Product Org and making the organisation product-led, i.e. fostering a customer-centric mindset and using the product as a primary means to deliver value to customers.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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8. Collaboration and Org Alignment
Facilitating cross-functional collaboration between the departments, esp. Product, Design, Research and Tech, and aligning the whole organisation around vision, strategy and roadmap, fostering a shared understanding and commitment to the company’s success.
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Clear articulation and alignment with company strategy.
Measured by:
Alignment with company strategy and quantitatively by number of product objectives achieved.
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I love solving complex problems. Insane challenges and ambitious goals motivate me like nothing else.