I was part of the core team of early stage seed-funded startup, Volvant, and worked in the capacity of Product Manager & Head of Design with hands-on design involvement. It was incredibly fun and challenging to work alongside CEO and the remote technology team from the inception stage to launching the startup and gaining early B2B customers.
Our premise was based on the fact that brands were trying to generate clicks and sales via social channels in a completely wrong way by forcing people to "LIKE" them for special offers and then spamming their feed to reach out to their friends. It all looked a bit rude, insincere and... well, antisocial.
We firmly believed that long-term engagement with customers will be based on trust-based relationship and reaching out to the right target audience in first place instead of anyone and everyone you can talk to.
I designed an arsenal of operational and business intelligence tools for Volvant that covered:
Cross-platform campaign management like contests, sweepstakes, coupons, deals, rewards and incentives
Visualising how campaign is spreading, identifying the influencers and narrowing down the right target audience
Targeting audience through social graph data mining who have opted-in (no spamming)
Delivering customised message based on the opt-in channel like post to Facebook, email, QR codes in store, Foursquare check-in etc.