Chik.com addressed a gap in the market for mobile and tablet users where it was hard to discover, browse and buy products from looks posted by fashion bloggers. Before Chik, users had to jump between social networks, personal blogs and websites depending on the platform a blogger used leading to a frustrating experience on mobile and a missed opportunity for brands and bloggers alike to sell.
Chik (sheek) launched as an iPad magazine to explore and shop the most coveted looks curated by fashion influencers. It allowed you to hand pick your favourite blogs, brands and designers to create a personalised magazine that reflects your individual style. It's like Flipboard for fashion but more beautiful and shoppable.
I co-founded this venture-backed startup with a business partner, and as CEO, I was involved in every aspect of the business from building a team to raising the investment and building the product.
Specifically, I led the entire product development, strategy and design, and took the app from conception to launch. I built a solid team of 14 people in London, Ukraine & Tel Aviv with developers making most of the team. I also hired number of interns and temporary staff to cover marketing, influencer outreach and other content related activities.